You’re not going to find any pre-made, pick your color, add to your shopping cart kind of graphic kits for purchase on our website. Everything we do is 100% one-of-a-kind and custom designed according to the unique vision, ideas and goals of each of our customers. Our time tested, proven successful method for taking our customers’ ideas and turning them into reality is really quite simple.
We always encourage people to come by our shop and discuss their ideas in person so that we have a clear understanding of what the ideal end result is. This way we can provide an accurate price estimate instead of just a generalized ballpark. Once an estimate is approved, customers pay a deposit and we get to work. The process begins with an in-person scheduled creative briefing, in which the Wicked Wraps team and the customer sit down to go over the creative vision for the project and the desired outcome. This meeting is the customer’s opportunity to bring their ideas to the table, whether it’s samples of existing marketing materials, photos found online or in magazines, or even sketches on a piece of paper. We’ll go over all of these ideas together and will collectively come up with a creative direction.
From there, the Wicked team will get started on an initial concept design based on the decided upon direction. This initial concept design will be presented to the customer as an electronic PDF with artwork mocked up on the customer’s specific vehicle, or in the case of other projects, as a digital photo of the wall, furniture or other surface to be wrapped showing the proposed artwork design. Wicked Wraps uses 3D renderings of vehicles so that customers can see where the text is in relation to the door handles, how far above the vehicle’s natural “body line” the gradient begins, etc. For unique projects that Wicked Wraps does not have a 3D template for already, we’ll photograph the vehicle/project to be wrapped, take measurements, and create a custom template specific for that project. The point is that all artwork concepts are delivered to customers on true-to-size templates of their actual vehicle. We don’t use line drawings or old school “outline” proofs of 2D cars, we only use the real deal.
After receiving the initial concept design, customers are allowed to request up to three rounds of revisions to the artwork. What this means is that after seeing the initial concept, the customer can then send the Wicked team an email asking for a series of changes (i.e., “make this photo larger” or “change that text to red”). After receiving the request for revisions, the artwork will be updated accordingly and then a new proof will be sent to the customer. The process will then repeat up to two more times, meaning the customer can make another set of revision requests, receive a new concept, and make a final set of requests, all without incurring any additional design charges. In our experience, artwork tends to be finalized by the second round of revisions at the latest, rarely does it need all three rounds. In the event that more rounds of revisions are necessary, Wicked Wraps will work with the customer to come up with a fair rate for added design time.
Upon approving the artwork design, Wicked Wraps will work with the customer to schedule a date for installation. On the day of the installation appointment, Wicked Wraps will double check all measurements to ensure optimal graphic fit and get started on the printing process. In certain circumstances, panels can be printed in advance, it just depends on the project. Once the panels are printed they are laminated with an optically clear over laminate which protects the graphics from UV fading or other damage, which can otherwise occur over time. The vehicle is prepped for wrapping and the installation process begins.