We’ve designed countless logos for our customers – it’s one of our favorite things to do in fact – but for many, many months we struggled to redesign our own company’s logo. It was sometimes frustrating, how effortlessly we could come up with design idea after design idea for all different kinds of customer businesses, but when it came to our own logo we couldn’t seem to translate the “vision” we had in our heads into a reality.
It wasn’t until we both came down with the flu and spent our day watching movies and being bums on the couch, that we were finally able to bring our “vision” to life. Scribbling out the first draft with a Sharpie on a Post-It, we immediately felt overcome with happiness and a feeling of accomplishment: we’d finally done it!
And now, it is with great pride that we share our WICKED new logo with the world: