Outbrand. Outrank. Style. Dominate.™
From Startup to Stand Out: How a New Electrical Contractor Built a Powerful Brand on Wheels
Client | EZ Electrical |
Owner | Eric Zagrine |
Industry | Electrical Contracting |
Service Area | Everett to Renton, WA |
Vehicles at Start | 2 Mercedes Sprinter Vans |
Current Fleet Size | 3 Full Mercedes Sprinter Vans |
Wrap Type | Full Vehicle Wraps (upgraded from partial) |
Design Theme | Black base — Yellow & White Electrified |
Logo | Redesigned by Wade — E+Z with lightning bolt |
Result | 5-Star Google Review + Industry-Wide Recognition |
When Eric Zagrine launched EZ Electrical, his vans were doing zero work for the business. No branding. No logo. No visibility. Every job they drove to, and every neighborhood they worked in were missed opportunity to be seen and recognized.
Eric came to Wicked Wraps with a straightforward request: partial wraps using the branding he already had. It seemed like a reasonable starting point for a growing startup trying to get more visible on the road.
But when Wade reviewed EZ Electrical’s existing logo, he saw a deeper problem. The logo was weak and outdated — not the kind of design that would command attention or justify the investment in a wrap. Putting a forgettable logo on a van would mean spending money without getting the return it deserved.
EZ Electrical was driving around unnoticed — invisible in the very neighborhoods they were working in. And a partial wrap with a weak logo wasn’t going to fix that. It would just be money spent on something that still wouldn’t get noticed.
Wade didn’t just take the order. He told Eric the truth: the existing logo wouldn’t deliver the return on investment a full wrap deserved. Rather than charge for a partial wrap that wouldn’t perform, he made a different call — redesign the logo first, then go full wrap.
This is what separates Wicked Wraps from a wrap shop. They’re a branding agency that wraps vehicles — and that meant Wade wasn’t willing to put a weak logo on a great canvas.
The recommendation to upgrade from partial to full wraps wasn’t about upselling for the sake of upselling. Wade walked Eric through the math:
Partial Wrap | Full Wrap |
Covers part of the van | Covers 100% of the surface |
Existing weak branding stays visible | Complete brand transformation |
Mixed messages to passersby | Single, powerful visual impression |
Partial impressions per day | 75,000+ full impressions per vehicle/day |
Harder to scale consistently across the fleet | Fleet-ready: replicable on every vehicle |
Eric trusted Wade’s vision. He went full wrap on both vans. Then, about 60 days later, he bought a third Sprinter—and had it wrapped in the same bold look right away.
EZ Electrical’s three Mercedes Sprinter vans are now rolling through neighborhoods and job sites from Everett to Renton — every one fully wrapped in the striking black and yellow electrified design. The reception has been overwhelming.
⚡ Compliments everywhere they go — from customers, passersby, and on the road.
⚡ Competing electrical companies have commented on how great the vans look.
⚡ Supply vendors — including staff at Platt Electric — have recognized and praised the design.
⚡ The vans are strikingly bold and impossible to miss going down the road.
Wade’s prediction for EZ Electrical mirrors what he saw with Dixon Electric: a startup that invested in its brand early and is now positioned to grow its fleet — and its business — vehicle by vehicle
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“Wicked Wraps completely changed the game for my business. I originally went in for a partial wrap, but Wade was honest and told me my branding wouldn’t stand out—and he was right.
He redesigned my logo and recommended going full wrap, and I’m glad I listened. Now our vans get attention everywhere we go. Customers, other contractors, even suppliers have all commented on them.
Ended up adding a third van within a couple months and wrapped that too.
If you want your vehicles to actually bring in business, these are the guys to go to.”
Owner, EZ Electrical | ez-electrical.com
The recommendation to upgrade from partial to full wraps wasn’t about upselling for the sake of upselling. Wade walked Eric through the math:
Don’t settle for a partial solution. Full wraps deliver full impact — and the ROI reflects it.
Weak branding is a liability. If your existing logo isn’t driving recognition, a wrap won’t fix it — a rebrand will.
Think fleet from day one. A brand designed to scale means every new vehicle reinforces the same powerful identity.
Your vehicles work 24/7. A wrapped van generates 75,000+ impressions per day — even parked in a driveway.
Wicked Wraps is a branding partner, not just a wrap installer. Strategy-first thinking is built into every project.
Let’s build your brand — and put it on every vehicle that moves.
wickedwraps.net • Mukilteo, WA • Outbrand. Outrank. Style. Dominate.™
